HCS 567 Week 4 Individual Assignment Entrepreneurship Marketing Paper (2 Papers)
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HCS 567 Week 4 Individual Assignment Entrepreneurship Marketing Paper
Marketing plays an essential role in managing and growing a firm. To gain an in-depth perspective on marketing as it relates to entrepreneurship. Write a 1,400- to 1,750-word paper addressing marketing and branding a heath care related product or service. Select an existing health care related product or service and include the following in your paper:
· Target Market
· What is a target market? (completed)
· What is the target market of the product or service selected?
· What is the importance of selecting a target market? (completed)
· What issues and questions must be considered when selecting and managing a target market? (completed)
· What is a brand? (completed)
· Why is branding important? (completed)
· After selecting a current, common health care brand, address the following:
· What images or thoughts do you relate to that brand?
***Cite a minimum of four scholarly sources.
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